Step-by-step plan for a brochures
If you have decided to have a brochure made, of course, you want to ensure that this is done properly. A brochure is a 'heavy boy'. More texts than with a flyer or leaflet, more images, more pages. But also more time. On average you have to take into account a planning of about three to six weeks, from when you start collecting information until the moment that your target group has your brochure. So do not think twice before your exhibition 'Oh yes, I want another brochure'. That is not going to be ...
The following step-by-step plan, with an infographic, ensures that you will not face any surprises and that you can schedule the process in your diary.
Step 1 Determine your target
the audience, Of course, you have already determined your target group when starting up your business and perhaps have already reviewed it. But it can not hurt to think this over again. And it could also be that the brochure only needs to reach a part of your target group.
Step 2 Determine the content
What should this brochure be about? Is it about your entire company or just a part of it? If you have written about this before, you can gather the texts and images from it, then you already have a beginning. A short, general piece about your company is recommended to add, for example on the back.
Step 3 Collect the texts
If you have ever written about this subject, then include those texts. Are they still correct, or should they be adjusted? If there are no texts yet, write them or switch on a good copywriter. Keep in mind what the purpose and tone of your brochure should be.
Step 4 Collect the images Review
your texts and determine which parts can use the support of images. Do not assume that existing images are large enough for your brochure. Check this and purchase stock photos in a higher resolution if necessary.
Step 5 Get a good briefing
Tell your graphic designer what you have in mind. The easiest thing is if you create a (Word) file with the images in the right place in the text and make an approximate page division. If you can not estimate the distribution over the pages, leave the latter to the designer. Do not forget to provide the originals of the image.
Alternate with your house style. If you tell 16 pages about your company, it is boring when the same picture element is placed on the same spot on every page. Make use of the spreads and distribute recurring corporate identity elements across both pages.
Step 6 Plan time in your agenda
Make time for the checks and corrections. If you have a deadline because you want to take care of a mailing, stand on a trade fair or have to speak somewhere, make it clear to the designer. Printing quickly takes one to a week and a half, and the layout and correction rounds also need time. Discuss a real planning together and also stick to it. Some printers charge a surcharge for printed matter, which needs to be processed faster.
Step 7 Find a good printer
While the graphic designer is at work, you do not have to sit still. In the meantime, find a good printer. This does not necessarily have to be a local printing company, but online printers also deliver excellent results. Request paper samples and do not choose the cheapest option. All your work will be canceled if your paper does not fit with the layout of your brochure. Your graphic designer can of course help with this. Ask for the different finishing options, such as sports varnish, UV varnish or gloss/mat lamination. Each and every one of them will ensure that your brochure is more attractive. prime Scan is the Best Brochure Design Company in Ahmedabad and also in Udaipur (Raj. , India)
Step 8 Spread
How are you going to distribute the brochure? If you send it in a mailing to all your customers, take care of envelopes, letters and extra hands to pack. Think of sufficient postage! But of course, you can also give them a personal meeting, put them on your stand during a trade show or hand out when you start speaking.
Read More: http://www.marketingwithmiles.com/10-things-every-creative-needs-to-know-about-digital-printing
The following step-by-step plan, with an infographic, ensures that you will not face any surprises and that you can schedule the process in your diary.
Step 1 Determine your target
the audience, Of course, you have already determined your target group when starting up your business and perhaps have already reviewed it. But it can not hurt to think this over again. And it could also be that the brochure only needs to reach a part of your target group.
Step 2 Determine the content
What should this brochure be about? Is it about your entire company or just a part of it? If you have written about this before, you can gather the texts and images from it, then you already have a beginning. A short, general piece about your company is recommended to add, for example on the back.
Step 3 Collect the texts
If you have ever written about this subject, then include those texts. Are they still correct, or should they be adjusted? If there are no texts yet, write them or switch on a good copywriter. Keep in mind what the purpose and tone of your brochure should be.
Step 4 Collect the images Review
your texts and determine which parts can use the support of images. Do not assume that existing images are large enough for your brochure. Check this and purchase stock photos in a higher resolution if necessary.
Step 5 Get a good briefing
Tell your graphic designer what you have in mind. The easiest thing is if you create a (Word) file with the images in the right place in the text and make an approximate page division. If you can not estimate the distribution over the pages, leave the latter to the designer. Do not forget to provide the originals of the image.
Alternate with your house style. If you tell 16 pages about your company, it is boring when the same picture element is placed on the same spot on every page. Make use of the spreads and distribute recurring corporate identity elements across both pages.
Step 6 Plan time in your agenda
Make time for the checks and corrections. If you have a deadline because you want to take care of a mailing, stand on a trade fair or have to speak somewhere, make it clear to the designer. Printing quickly takes one to a week and a half, and the layout and correction rounds also need time. Discuss a real planning together and also stick to it. Some printers charge a surcharge for printed matter, which needs to be processed faster.
Step 7 Find a good printer
While the graphic designer is at work, you do not have to sit still. In the meantime, find a good printer. This does not necessarily have to be a local printing company, but online printers also deliver excellent results. Request paper samples and do not choose the cheapest option. All your work will be canceled if your paper does not fit with the layout of your brochure. Your graphic designer can of course help with this. Ask for the different finishing options, such as sports varnish, UV varnish or gloss/mat lamination. Each and every one of them will ensure that your brochure is more attractive. prime Scan is the Best Brochure Design Company in Ahmedabad and also in Udaipur (Raj. , India)
Step 8 Spread
How are you going to distribute the brochure? If you send it in a mailing to all your customers, take care of envelopes, letters and extra hands to pack. Think of sufficient postage! But of course, you can also give them a personal meeting, put them on your stand during a trade show or hand out when you start speaking.
Read More: http://www.marketingwithmiles.com/10-things-every-creative-needs-to-know-about-digital-printing
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